The word “Arctic” is classic and legendary with its banneresque application that boldly stands above the walrus icon. The walrus is a reference to the many walruses that adorn the architectural details of the Arctic Club Hotel building. The Estd. 1917 grounds the mark firmly in its long rich history, while the clean san serif lines of “Club Hotel” bring the hotel into the contemporary world. All these elements tastefully come together creating the Arctic Club Hotel Logo, a classic mark rooted in history that can live in the modern age.