The Leasing Studio is all about connecting the right people to the right situation. For this year’s holiday promo, we looked at their brand language and turned the line work into delicate metallic foiled snowflakes that end in various translations for cheers creating a festive wine label that all people will enjoy.
The accompanying card took the idea of connecting and customization even further allowing the Leasing Studio to create a custom card for each recipient by connecting (in)appropriate words. So person A may get a card reading Happy——Christmas. Thank you for a——Wonderful 2007. May the season fill you with——Love. Here’s to a——Prosperous 2008. While person B may get Happy——Friday. Thank you for a——Subpar 2007. May the season fill you with——Alcohol. Here’s to a——Fabulous 2008.