NY, NY based Leucadia National Corporation has awarded Urban Influence a complete rebrand of the Historic New Sheridan Hotel located in Telluride, Colorado.

The New Sheridan, constructed over 100 years ago to house prospectors and profiteers, will undergo complete renovation to restore the hotel and elevate its status as an authentic luxury destination. Urban Influence will work with the well-known UK designer Nina Campbell, (http://www.ninacampbell.com) who is redecorating the interior of the hotel. Urban Influence will also rebrand New Sheridan’s restaurant, The Chop House, and the old historic bar, both located on the ground level. This extensive branding project includes logo, stationary, copywriting, In-Room collateral, In-room amenities, menu system, uniforms, website, PR and backend development. Urban Influence will be awarding and managing a PR firm to align with and manage the New Sheridan Brand upon completion.

The Urban Influence team is really excited to begin work on this project.