Oh my goodness. Can it get any worse? I think it just did… Not only did they take one of the main reasons I made the move to Seattle away from me, the Supersonics, but they gave it one of the worst names, the Thunder, and brands (see here) imaginable. Wow, that website, can you say clear hierarchy? What they did was kill one of the best brand experiences and replace with one of the worst in recent sports memory. You’re given the chance to completely start fresh, history is being made, and this is your first impression? Hold the phone… Keep holding it, I don’t think anyone is on the other line.