Lovin’ this new Dip & Squeeze packaging from H.J. Heinz Co. This breakthrough dual-function package has a base that’s like a cup for dipping (now on-the-go!) and a tear-off end for squeezing (no more mess!), plus holds 3 times as much ketchup than before.

This product marks the first ketchup packet makeover for the foodservice industry in over 40 years. Also, it looks like they’re implementing a reduced sodium product across its ketchup line… Whoo hoo!

Bonus Detail: Packaging resembles the classic bottle shape, very nice.