EGYPTIAN LOVER BABY. The Rebrand.

The entire country of Egypt (well, maybe just the tourism department) just released a new logo and ad campaign. Despite the fact that Egypt's newest effort is more intriguing and energetic than before, I can't help but think the new mark looks a little like a Cher logo from the 90s. Am I crazy? Despite that feeling, I do completely appreciate the attention and effort that it takes to make a hand crafted, calligraphic logo work. I don't mean to sound condescending by any means whatsoever. I just think that rebranding a country filled with some of the most intriguing artifacts and ruins on the planet would be really, really fun.

YOU HAVE KING TUT!!!! AND SPHYNX

I don't care if you think that King Tut and the sphinx are played out. You could do so many interesting things with just those ideas alone. It would be cool NO MATTER WHAT because its KING FREAKING TUT.

I just can't help but wonder why, when you have Tombs, pyramids and sphinxes just lying around everywhere — would you be building and promoting GOLF COURSES. Those people are FIRED from earth. Full Disclosure: I think golf, and desert golf in particular, is one of the sickest wastes of natural resources known to human kind.

OK so this post just turned from a rant about how badly I want to visit Egypt to how I don't like golf courses. So I better leave off before we end up somewhere else.

Check out UnderConsideration's blog post about the rebrand: EGYPT THE REBRAND