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The North Face Standard Store in Japan

Written by Pete Wright

Whoa. These images of The North Face Standard store in Japan are amazing. I want everything in this store, twice. All the items have such brand consistency and all of it seems very functional and clean. The use of materials inside the store is also brilliant, not too showy but keeps the interest going. From reading the store is ever-changing with new stories and concepts changing over time. That dressing room is too genius. I hope one of these stores hits the US soon.

Plenty more images can be found here.

 

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