News

New Logo for The Crossroads

Written by Pete Wright

Vs.

It's here!! Have a look at the logo for our newest project, The Crossroads Carmel. Located in breathtaking Carmel, California, this unique shopping destination was in need of a brand facelift. This new logo is aimed to define the total brand experience for The Crossroads. The newly created brand will tell a complete story relevant to the shopping center's various audiences.

Special details such as the outer container shape, introductory script typeface and wrought-iron inspired ornamentation touch upon the discoverable nature of the shopping center–giving The Crossroads distinct value and a competitive edge over the competition.

This newly realized logo is only the beginning, as we are currently overhauling the entire marketing system and website as well. Stay tuned for more…

 

The Crossroads