It's here!! Have a look at the logo for our newest project, The Crossroads Carmel. Located in breathtaking Carmel, California, this unique shopping destination was in need of a brand facelift. This new logo is aimed to define the total brand experience for The Crossroads. The newly created brand will tell a complete story relevant to the shopping center's various audiences.
Special details such as the outer container shape, introductory script typeface and wrought-iron inspired ornamentation touch upon the discoverable nature of the shopping center–giving The Crossroads distinct value and a competitive edge over the competition.
This newly realized logo is only the beginning, as we are currently overhauling the entire marketing system and website as well. Stay tuned for more…