Introducing the new logo for Mission Park, a R&D/Office project in Santa Clara, California. Established in the 80s, they came to us looking to update their brand experience and regain momentum.

We aimed to create a logo that played upon the modular qualities of the property. Taking cues from building floor plans, the new logo is meant to feel both clean and modern–with a foundation deeply rooted in functionality.

With the current retail estate market becoming more competitive than ever, Mission Park will need a brand system that clearly communicates its advantages in the field, uniting the project from start to finish. Brand consistency will be key in defining the Mission Park brand experience in a way that is meaningful to the project's target audiences.

Stay tuned for new data sheets, monument signage and wayfinding system.