The colors are what struck me first, so bright and warm, unlike outside in Seattle at this time of year. Calling the series Faas (Fast in Jamaican), Puma is depicting their sprint star, Usain Bolt running joyously in the streets, with lots of happy kids running behind him–awesome. All of the hand painted signage and awning work is stunning.
The shoes are really cool as well, nice colorways, and they feature Puma's version of cushioning, Bio Ride, which is amazingly depicted by the world's fastest band, Rocker, Flex & Groove (check out the cool video at the bottom of this post) on the website. Speaking of the website, it's nicely done and easy to sift through and explore.
So many wonderful details throughout this campaign, I love it!