inspiration

Branding at its best!

Written by UI-Staff

Bravo Air New Zealand! Check out this hilarious In-flight safety video that Air New Zealand recently launched…

Major props on taking something that is usually a monotonous, bland infomercial starring an impeccably groomed flight attendant with a calming voice and turning it into a memorable, comedic experience starring Richard Simmons! Way to re-define the flying experience! I have noticed a few companies leaning towards the fun trend. For example,waiting to check in at V Austraila feels more like you’re at a night club and less like standing in line at the DMV… taking off in a Vueling plane feels more like a party bus and less like a long elevator ride with strangers. These companies get branding. I’m relieved and excited to see brands like these in the marketplace! Who wouldn’t choose fun over boring?!

So when should we go to New Zealand?…