We have recently had the joy of working with an innovative new company that is revolutionizing wealth management as the world knows it. NUKU is building an extremely deep but simple to use product that enables users to pursue their financial investment goals through a series of interactive tools backed by human expertise. NUKU, the investment engine will be unveiling later this year to revolutionize the way people invest in their futures.

As of now, brand and product design is in full swing and we are pleased to reveal the first flagship piece of the brand: The NUKU logo. A lot of care went into crafting the perfect mark for this unique company, and we couldn’t be more satisfied with where it ended up. The mark embodies the idea of simplicity, a key tenant of the NUKU brand experience while the custom typeface works to uphold a bold and modern aesthetic. The slight curve of the “K” alludes to the organic path to affluence that each user will experience uniquely through NUKU.

This is just the beginning, and we can’t wait to reveal the rest of the brand and product design for this truly one-of-a-kind company.