How fun is this brand video from Gatorade?
It seems that visual storytelling is becoming more and more prevalent in the way we interact with brands. It is not enough to get a good deal on a product. We want to know where the products come from. What was the process behind them? Were they made with integrity?
But all designers know that storytelling is an art in itself. There are tall tales, exaggerations, fabrications…Will we be honest storytellers? Will companies have good stories to tell? I think the answer to these questions will pave the way for what products and services become successful.
What do you think? What are your favorite stories?