Nike has recently dropped its newest experience which connects digitally enabled footwear with interactive mobile applications, delivering a new type of sports experience. It broadens the digital scope for Nike, which already includes NIKE+, the iPod and shoe combo, launched back in 2006, and has +6 million connected athletes worldwide–and the recent launch of NIKE+ FuelBand (which also looks fantastic), a wrist-based device that tracks your everyday activity.

The new NIKE+ basketball and training experience turns your movement into information and measurement, which hopefully in turn, provides self-motivation. It bascially measures how hard and quick you play, so you best be ready on defense, or be ready to climb those stairs at Clink Field. It’s designed to turn a daily workout into fun. Compete against yourself or try and best your friends for bragging rights–or tickets to the never-happnening Sonics game, sigh.

This version of NIKE+ is built upon a pressure sensor contained within into each shoe that collects info about that user’s movement–then wirelessly transmits that data into their phone. It’s then translated into different metrics that deliver to the user previously unknown information about their workouts or game–nice.

Check out this video below, which contains so very nice type, graphic effects and cinematopgraphy.