Having a spirited moose on staff makes creating an agency holiday promo a whole lot easier. Holiday Harold, who first appeared on a bottle of wine we distributed to clients in 2010, made a return appearance in 2012 – this time as the center of a full-scale boozy interdenominational holiday campaign.
We always get things started with wine. Over the years, our promos have taken on different themes, but one consistent has been a quality bottle of vino for our valued clients. This year, we created a custom design featuring Harold’s signature antlers and had it laser engraved into the bottles for a high-class look.
How do you follow a fine bottle of wine? With some ridiculous cocktails, of course. We extended the campaign this year with the creation of Harold’s own website – with a perfect cocktail for any holiday mood. From the Holiday Ham to the Festivus Flight, our friends had plenty of adventurous libations to choose from.
It took a while for him to navigate the keyboard with his hooves, but eventually Harold got the hang of posting on Twitter too. Game for any holiday, he continues to post and mix drinks year-round.