Design

A New Look for Old Creek

Creating a cohesive brand for three separate entities.

Written by Pete Wright

A custom, solid-wood door manufacturing business based in Bend, Oregon, Old Creek was looking to combine their operations (doors, wall beds and custom cabinetry) to create a more cohesive brand.

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We designed a new logo and associated stationery collateral, refined the company portfolio, and built a future-proof website that takes advantage of Old Creek’s greatest asset — their striking furniture — in full-page, original photography.

We worked with the company to revisit their business strategy, from an overarching audit and reorganization of their current processes, to providing guidance on the purchase of a camera to better document the Old Creek story and build more complete case studies.

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This journey resulted in an industry-leading online experience that expands the range of possibilities of all three product lines, showcasing Old Creek custom design skills, craftsmanship, and white-glove shipping. Please take a gander at the outcome, here.