Intego
Debugging the brand of a pioneering Mac security software company
As the first player in the Mac security space, Intego held a huge market share for several years. We helped them step up their brand identity to stay relevant as the big players from the PC antivirus world entered the picture.
Services
- Strategy
- Branding
- Packaging
- Web Design + Dev
Industries
- Security
- Technology
De-Bugging The Brand
When we entered the picture, Intego’s product development, internal process, and marketing priorities were undefined. We helped find clarity and develop a strategy through focused recommendations on how to align their values with their daily operations.
Leveraging Intego’s Mac-only focus became the keys to our overall marketing strategy. Beginning with an update to their popular castle logo, we helped overhaul their brand to create products and marketing that would appeal to, and build trust with, Mac owners.
Changing A Perception
While we developed a new visual strategy, we also tackled a key perception issue: Mac owners simply didn’t think their computers were vulnerable. As part of an education campaign, we personified the threats Apple users face with a series of characters known as the Security Villains. The villains made the danger tangible, while adding some memorable design flavor to the brand.
System-Wide Product Upgrade
In 2013, we completely revamped Intego’s products to be more in line with what Apple users have come to expect. We streamlined the user experience, updated the design, stripped away superfluous features and changed the way bundled packages were offered.
A Custom CMS
We also built a completely custom cms that integrated into multiple legacy databases, third-party ecommerce and key-generation api’s, mailing lists, validation and automated renewal systems.
